Currently owning end-to-end design for a training management platform used by contractors nationwide to obtain and manage industry credentials.
Led a full redesign of the customer account portal, improving task success and reducing support requests for 4 unique user roles. Designed and delivered a web-based performance evaluation application now used across hundreds of training centers. Built and maintain the company-wide design system, establishing scalable patterns and improving design to engineering velocity. Introduced metric-driven design decision-making by implementing analytics tools, usability testing loops, and mature design workflows across product, engineering, and leadership.
Designing an AI-powered video generation platform in close collaboration with engineering and the CEO. Shape product direction by contributing to roadmap discussions, research planning, and feature prioritization. Conduct user testing to validate workflows and enhance video creation flows. Developed a modular design system to support rapid iteration in an early-stage environment.
Led rapid design of a new user-management system enabling administrators to invite, assign, and manage personnel across a cybersecurity platform. Produced end-to-end workflows, prototypes, and UI ready for engineering handoff under tight timelines.
Strengthened the brand through visual refreshes and updated design guidelines. Redesigned pricing and subscription pages, improving clarity and contributing to higher conversion. Delivered a new course page aligned with e-learning best practices, improving content discoverability and user comprehension. Reimagined the marketing landing page, resulting in a measurable lift in new user sign-ups.
Designed enhanced UX flows for audiologists and front-o ffice staff across a hearing-health SaaS tool. Conducted industry research, competitor analysis, and translated insights into wireframes and user journeys.Provided strategic recommendations for new and existing product features to strengthen long-term product direction.
